Guest Blogger: Dana Sitar (@danasitar)
Let’s start with what “connect with readers” does not mean: It does not mean “Get in front of your readers and convince them to buy your book.” It does not mean, “Aim for big numbers on social media or a high subscriber rate to your blog.”
It also does not mean you have to answer every single email, reply to every tweet, return every share in kind, buy someone’s book if they bought yours, or re-tweet them as many times as they do you.
These are all means to an end, the metrics online marketers have found to define your influence, clout, and worthiness as a thought leader. But these measurable stats aren’t the goal. A real connection is intangible and hard to measure.
What “connect with readers” really means is forging a real-life, human bond with the people who love your work.
Contacting and following the work of your readers through email and social media are a great way to forge a connection, but they don’t guarantee it. What you need to ensure a valuable connection is the right state of mind. Remember these tips: